BFI signs 4-year, INR 4Cr per year merchandise deal with Vector X

Basketball Federation of India has signed a sponsorship deal with Vector X, starting March 2024, designating it as an official Ball, Apparel, Bags & Footwear Partner

Basketball Federation of India has signed a 4-year sponsorship with Vector X, starting March 2024. The deal designates Vector X as an official Ball, Apparel , Bags & Official Footwear Partner of BFI.

This move marks a significant change as Vector X will now be the main supplier for all national basketball tournaments & camps. This includes both 5X5 & 3X3 formats of the game.

“This deal underscores Vector X's strategic offer and commitment to support grassroots basketball,” said Mr Vikas Gupta, MD Soccer International Pvt Ltd, the parent company behind the ‘Vector X’ brand.

Vector X HG 100, the premium FIBA Level 1 basketball & X PRO performance Ball would be the official Match ball of BFI for next 4 years.

The sponsorship deal would potentially impact the brand's visibility and sales, especially in the basketball segment. This deal allows Vector X to strengthen its presence in the basketball industry and increase its market share, potentially leading to higher revenues and brand recognition.

4 cr per yer deal

X PRO Performance Match ball – are Crafted with Moisture control outer surface & a newly designed bladder- valve system, these balls are masterpieces of innovation and technology. And they’re rolling out with BFI’s seal of approval.

Significantly, it is worth highlighting the deal is worth over 4 crores per year, which includes a kit bag for 4000 players each year, besides a royalty component. The kit bag, co-sponsored by BFI, will carry a ball, shoes, two sets of jerseys, lowers and a polo t-shirt.

It is worth mentioning that the parent company of brand Vector X, Soccer International is also the exclusive distributor & licensee for iconic global basketball brand SPALDING. This deal only reaffirms the strong footprint of Soccer International in Basketball market.

“Basketball is an undersold category in India with potential to grow. We hope to be a collaborator with BFI and support its efforts in developing and growing the game, by being a ‘backend support system’ to develop all kinds of products,” Mr Baljinder Pal Singh, Head of Brand Marketing, Soccer International Pvt Ltd, said.

Vector X’s other BFI approved balls

About Soccer International - Soccer International Pvt Ltd is based out of Jalandhar, India’s premier Sports manufacturing hub. Its among Country’s leading Sports goods, footwear & apparel company for over 5 decades.

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